Abstract

The Lifting Eyeshadow is a new form of an artistic merger of both makeup and optical illusionism, which is aimed at producing non-invasive beauty additions by resolving falling eyelids and age-related issues. This paper assessed the effectiveness of the technique using a mixed methodology involving literature synthesis (qualitative), observational case studies, and technical analysis. Ten professional makeup artists applied decorative (n=15) or permanent (n=15) Lifting Eyeshadow to thirty clients (aged 30 to 60 years) with eyelid-dropping issues. The method used three-layer gradient (dark, medium, light brown), light arrow brushes, and inter eyelash filler to produce eyelid lift and eye size augmentation effects. Independent aestheticians evaluated aesthetic results based on a 5-point Likert scale that had a mean score of 4.1-4.5 for eyelid lift, eye size and facial harmony (p < 0.001). Client ratings were very positive (93% said they looked youthful and 87% said they felt more confident about themselves).